http://shereenrastgar.com/work-1 daily 1.0 2024-08-05 https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1379910318184-1PL9CL5JDRW1EAD7L6DG/Hops+Nouveau+Label+v8-01.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1391297353627-7VWDOL5NCXTTEUWZOBEM/hops1.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1385013635812-CNO3X1XIIR09DD7SG0AR/hops2.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596071778943-0I0HMYWQVF3IZ2P8H9WC/Rum-Club-Moodboard.png Design Research & Moodboards: I first started creating a moodboard with references and inspiration for the pin. The overall inspiration was Mary Blair and the Enchanted Tiki Room. I also looked at artists such as Shag and Jeff Granito for further inspiration. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1612227175479-C46BDRCZMQ2H5P0FH2DX/RumClub_Concepts.png Design Rough Concepts After establishing the look and feel through research and moodboards, I created some initial sketches that explored typography and logo treatments. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1588819873385-48AJ7FSC77T23B4CW1FW/RumClub1.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1588820019543-RN2JOXWUXWIVZ3NKQOY0/PinDesign_Final.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596052437035-R9YBB2MIS8C71892XEAX/image-asset.jpeg Design For the final design, I envisioned the design would go beyond the pin, but it could be anything from a pirate flag to a coaster design. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596073470248-I408DJE3SYNL0FM4BURS/Round_Coaster_Mockup_2.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610242076756-NVXJ4ZUYJ1C50UA9JPSO/Ideations.png Design Ideations After finalizing the direction of the pin, I created variations based on the design that explored shapes. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590435689508-BHYQ5Q6M2AK445VYULRG/Screen+Shot+2020-05-25+at+12.40.45+PM.png Design Before creating a language, it was important to understand visually how the creature would look like, imagine what they would write with, and understand how their appearance would translate into to a written language. It was also important to draw from real life references which included researching spiders which they were visually derivative from. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590435795972-R1WT1Q68CDDWZ7DUKWCP/aqualish_textured.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590440007287-ZO6EEOR168GD0WE4EOTD/gleb_flags.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590436081726-W73YHQCUTLS5A9FE4LTM/moodboard Design Before creating a written language, we also researched real life examples of written languages from Asian and Middle Eastern scripts and created moodboards. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590434031869-AWOK4FQGPHCB99QDWPYB/Screen+Shot+2020-05-25+at+12.12.03+PM.png Design After consolidating my ideas, I moved to define the more final stages of the composition and then created a quick color exploration using digital paint. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1612225798524-JD26245VXL1OQKCIGI49/Screen+Shot+2021-02-01+at+4.29.02+PM.png Design Color Palette After creating moodboards, I found certain images that inspired the color palette for the poster. The color was then painted digitally in one of the initial concepts. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590433965695-WDQSU356IZYJ65ULDG1H/orangebird_moodboard.jpg Design Design Process - I created a moodboard to help set the look and feel of the poster. I gathered references based on composition, color theory, and typography treatment for research. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590433995580-6FFEIJTZEYP224MQINMV/orangebird_thumbnails.jpg Design Thumbnails - After gathering references, I created quick thumnbnails to rapidly create ideas with various composition and typography/lettering treatment. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1391889138221-X91RUKZRVHRQ3032WB3Z/orangebird_v11.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1393219891771-SJGTOSERWE18WKMYYVIP/orangebird_stamp.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1577938076269-5G8B1G1444JL23NGFP6Q/2019+Quail.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596063619966-WF2O2J6THONPW7MN0UDC/Moodboard_Quail-01.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596134553948-4HQHCL0BMZX0PG41WEKX/Untitled_Artwork+2.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596062186210-OI10DJYDZ3SEAN55F8UF/California+Quail+Concepts.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596046878836-AEBK2YJW86HJUJ1MAHY7/California-Quail-Process.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1595986159175-39ELTJVXK6U78KRW9DA6/Mockup_QuailShirt.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1390623587984-1F2K0L4QOYCO0QQ2R32R/sfbg_celebra.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1390458899966-43OG3AISYU2UYNCGTE3C/sfbg_viva.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1612228189108-0A8ZTQV0WRTHBZG0NI18/image-asset.png Design Color Palette and Font Exploration After creating a mood board, I was able to narrow down images that would directly influence some of these concepts. The color palette and typographical treatment from the images translated into these initial designs. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610941460167-6AV4NFZ60SWNNAXHFZAG/DDRC_thumbnails.png Design Rough Sketches By creating several rough thumbnails, I was able to conceptualize different ideations for the pin design. These initial concepts were created from the thumbnail process. After analyzing different layouts, I went ahead and created large scale concepts that would be considered for the end product. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1393801413316-02KVHYB3OBHFO70K0DL3/ddrc_pin.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1393800962509-L8CCIA03URSG73KFI2Z6/ddrc_mockup.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1394515656065-JYM9NTQCIN24D2KCS62F/ddrc_moodboard1.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1612227940502-QEASQ0XVV5ZLNFVGUAFP/Artboard+1+copy.png Design Initial Concepts These initial concepts were created from the thumbnail process. After analyzing different layouts, I went ahead and created larger scale concepts that would be considered for the end product. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1404356948984-QK5QSSOJGSOWOSX21D9Y/splash_screen.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1404356949171-SVZTEJDDO5QOFCDND4J9/startrek_filter.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590434223126-19BZ5IAVHX35SK6PPC5H/Screen+Shot+2020-05-25+at+12.16.33+PM.png Design I also helped create the final app icon. I also created some conceptual app icons using a more 3D look and feel. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1583293496584-44BYB4C2VXZ3PWL3OWDH/Screen+Shot+2020-03-03+at+7.44.29+PM.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1583293546396-3S6F7UI6AT3A2ZO0FT4P/Screen+Shot+2020-03-03+at+7.45.13+PM.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1577933370562-X96W8NH1VKX1G13HKPM7/Solo_AS_FeaturingAppsGame_B.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1577933370620-BP3GRN5I0QAAZCUGV2DU/Solo_AS_FeaturingAppsGame_A.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1526583664633-C94WSDQDWC1N1WFX9YDS/2017_Apple_Feature_Final_E.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1526591151568-W9K4UZN7MX1BNSM5ND07/Apple_Rogue_Banner_v11_A.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1526590955848-7DG9GFUHNA1ONRECP9Z3/1_Featuring-Art-Template---4320x1080_Characters.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610331913969-N710GMAGPVT9R2Q9GGV2/SC_Logos_v3.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1609542091813-QK0H6QXFAT2SUCO61SI4/image-asset.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1546968220081-OSN046FK24W0O76D217Y/SC_Logos_Final_RGB_SC_Primary_Logo_Green_RGB.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1546968373354-YEAL3SVJX1R2B67VV2CJ/SC_Logos_Final_RGB_white_SC_Primary_Logo_Green_RGB+copy.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1594177696263-DVL73SUZ9T26KY4H7HZ0/Background.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1546971738819-O0DVF3B65VK3JU27NWVI/Showcase-Devices-Presentation.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610331889324-SZ1EWXSAR5EDNN58DJ9H/image-asset.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/078a7bf6-3ed4-4304-952d-d1e6f32061a3/SuperCatilac_Web_Expanded.jpg Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610308498059-8LDCN7680HZ9Z0EBVZGG/SC_Concepts_v1-01.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610307774197-V2BTM9SOX0611HOFN45E/SC_Sketches.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/2e9c3a2f-a567-411b-b7c9-7db09d2f65a5/SC_Primary_Logo_RGB.png Design - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590446527451-W8WKOT9JEFTM243K4M8F/WeddingInvitePortfolio.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610679456093-OG1J2ZTXNDOSO5J88SC0/WeddinginviteMoodboard.png Design Research & Moodboards: I first started creating a moodboard with references and inspiration for the wedding invitation. The overall inspiration was Mary Blair’s “It’s a Small World” attraction and the San Francisco City Hall Building. I also included research for typography treatment in addition to the color palette. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590445417320-GBPPL09Y60SPADYJJYI6/Screen+Shot+2020-05-25+at+3.17.27+PM.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610934812368-ADB42IRPLSOOITWLM6Z8/colorpalette.jpg Design Color Palette Exploration https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610841026047-UUUI59OZP8I2DMOVN1VW/image-asset.png Design Typography Exploration https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590446089671-SV34X7W9N1RYK9Z1TW7Q/WeddingInvite_3.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1590446237455-EW1DWNIXUA9N8JI7B5XJ/WeddingInvite_2.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1612221258441-HHULYPHL48C3O3F1GQ68/boba-fett.jpeg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610936745438-WL6HJGK58LSF569Z86MJ/chair.jpeg Design 3D model (credit Cult 3D) https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1609707013702-RHDB2GFJI9J805Y9VH4Y/Screen%2BShot%2B2021-01-03%2Bat%2B12.31.46%2BPM.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1609707104581-01DZUM98NPQ21UH7H7R2/Screen%2BShot%2B2020-05-25%2Bat%2B12.21.09%2BPM.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1560909193463-HIOZL4MXBIH1PPQCC0BH/Portfolio_JediFallenOrder.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1609707820143-J8OLVTYJFIMTGH8LF51V/Star-Wars-Jedi-Fallen-Order.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1609705629444-6ZITV8P78GDI409DE215/AhsokaSeries.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610936478156-3RKX3CKJD05L8RXCB88O/SSR_Logo_Blue_Circle_RGB-01.png Design I created the official logo that was used across mediums. The logo was to reflect the dog walking business and convey a sense of movement/motion in the logo. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1561914708166-PKBIV63LRUQI4ZB1WA6U/45.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1561914722039-CL0PY03F9JPD67IYJBCJ/Left.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1561914706395-12RX1J2TBE7G5Q82UZ77/Front.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610935788287-YKVY44TLPBL1A5OT6YWJ/image-asset.png Design I created illustrations that were used to represent each service in marketing materials: adventure walks, family boarding, training, and pack walks. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1610935041379-QNFYE1I9XW4555KHWVEB/P05_PetBandana_Mockup_PrintedMint%28V2%29.png Design Based off the logo, I created a pattern that incorporated the brand and colors. This was used in a variety of mediums for the business such as bandanas, car wrap, and business cards. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596138208233-ESHWIB7WJQKPL4QPGECO/Untitled_Artwork+3.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596131144829-JB9PLS6A19HRYHYZB359/image-asset.png Design Moodboard - I gathered references that inspired the final design. This included vintage black velvet paintings and character designs by Brittney Lee. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1564639978690-1TOYQG4EVISNSO6LTPL0/Aloha_RGB_FINALLY_flat.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596137320550-TU99K2MDAZNAEKAV4SR9/Round_Coaster_Mockup_4.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1577935018056-NY5DYESZ2Q6WV64LOP8P/BB-8+%282%29.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1581973738231-5MN8O0IZNBQYUOGBAR1H/Tron_2_RGB.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596136270234-4JL0OTLQV867EPTF59JK/Untitled_Artwork+3.jpeg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1595989033664-Y0LE8HJ0YEUOV16GFJ7H/mockup-of-a-girl-wearing-a-t-shirt-standing-in-a-purple-room-a18927.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596129572937-AO31YKQB5Y4FLQ3RIO6G/image-asset.png Design Moodboard I created a moodboard that drew inspiration from vintage sci-fi and travel posters. The type choice and treatment was meant to be satirical since the location of the Grid was far from a tropical vacation. https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1722804849376-1NRHSJ9RDAT1ZO2CIOV7/MM_Pflo_1.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1722805271233-4GSXMOT9ZOGIY41ASMLC/MM_Pflo_2.jpg Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1612228479362-LPL8M65YLGPPDWEX4E7U/Option+B.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1596152711423-KA2LJJAJOM2JTD8T8CAA/mockup-of-a-vinyl-record-against-a-customizable-background-2349-el1.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1612228547381-UOZ3X1T3XH6X6RTXT0TP/image-asset.png Design https://images.squarespace-cdn.com/content/v1/523cb95fe4b0637224504a2c/1391296921935-TUYX4QSFQTNQKOAFZ60R/sfbg_celebra.png Design 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